More game changing artwork planned for Kingston!

29th June 2020

More game changing artwork planned for Kingston!

MEDIA RELEASE - 29 JUNE 2020
Photo - CEO Nat Traeger, Mayor Kay Rasheed and Peter Zacker pictured at the site of the new artwork.

Art Council will continue its foray into arts & culture thanks to funding from the Regional Tourism Bushfire Recovery Program, an Australian Government bushfire recovery initiative.  In the wake of the Keilira Bushfire which significantly impacted the community, Council applied for the maximum amount of $30,000 to deliver a tourism economic stimulus project, in the form of an innovative public artwork.

Believed to be the first of its kind in South Australia, Council will develop an eye-catching, augmented reality public artwork in Agnes Street, Kingston.  Mayor Kay Rasheed said, “Council first saw the augmented reality concept whilst developing our new Public Art Framework, and we were interested in pursuing the idea of having something in our town”.

“The project will capitalise on the growth of both art tourism and the world of augmented reality and we are excited to see this literally come to life”.

Chief Executive Officer Nat Traeger, who is experienced in delivering high-profile public artworks said, “this is an ambitious project, but we are up for it!”.

“We’ve engaged Adelaide company JumpGate Virtual Reality to guide the augmented reality component of the project; they share our desire for innovation and are committed to partnering with Council to deliver an outcome that will be an absolute game-changer”, she said.

JumpGate’s Managing Director Mr Anton Andreacchio said, "the Kingston District Council have a fantastic vision, and we're really keen to be able to play our role to support the project. Augmented reality is still a very new space and to be able to work with an arts project such as this, to explore the potential of this new technology is really exciting."

Ms Traeger also said, “we are in the early stages of project planning, but the potential to have something in Kingston that offers a point of difference will be fantastic.”

“I’ve seen firsthand what dynamic and captivating public artworks can do for a town, and with Kingston already having Larry the Lobster as a draw card, something else to bring people to our main streets will be a welcome addition to our tourism offerings.”

Local business Kingston Electrical & Renovator Centre will donate the canvas for the project, being a large white external wall on the corner of Agnes & Charles Streets.  Business owner Peter Zacker has welcomed the opportunity to have a spectacular artwork on his building.  Mr Zacker said, “I understand the project to be quite unique and a tourism drawcard, which can only be a positive thing, not just for my business but for all businesses in Kingston.”

This announcement comes at a time when the Council has just adopted a new Public Art Framework, which includes the community’s strong interest in developing mosaics and murals in Kingston.

Mayor Rasheed said, “whilst the mural design and concept is still to be decided, it will be strongly influenced by the key themes contained in our new Public Art Framework”.

“The possibilities are endless when you think about what could be designed for maritime history, regional biodiversity, our people and our aboriginal heritage”.

Council will engage Maz McGann who developed the Public Art Framework to manage the project.  Ms McGann said, “this project is such a great opportunity to bring together art, technology and storytelling - particularly in the context of regional cultural tourism. I am really excited to be working with Kingston District Council to bring it all together.”

The Council is anticipating a brief to soon be developed, with an expression of interest process being used to select a suitable artist.  Project delivery is planned for later this year, when the weather is warmer and to capitalise on the increased visitor numbers over the busy summer period.

Further information on the Regional Tourism Bushfire Recovery Grants program can be found here: https://www.austrade.gov.au/Australian/Tourism/Tourism-and-business/Grants/regional-tourism-bushfire-recovery-grants

Contact: 

Nat Traeger
CHIEF EXECUTIVE OFFICER | KINGSTON DISTRICT COUNCIL
Phone: 08 8767 2033 | E: ceo@kingstondc.sa.gov.au